Start with the decision your customer is making
Someone looking for an electrician may need to assess project suitability and request a quote. A stranded driver may need a telephone number immediately. A business choosing an adviser may need to understand expertise and the engagement process.
The core services remain design, implementation, commerce, identity and local visibility. The industry context changes the content hierarchy, evidence and next action. Recommendations on these pages are illustrative unless linked to the existing SM Recovery case study.